Reporting to the Director, Bike Share and Micro-Mobility, the Specialist, Community Engagement Bike Share is responsible for engaging current and future Bike Share Toronto (BST) riders, including city-wide stakeholders, to deliver our winning aspiration of securing more than one million unique customers by 2030. In support of BST's 2030 Growth Strategy, this role will be to maximize engagement, advocacy, and relationships that increase ridership, deepen member loyalty, and expand BST's reach.

The role will work with the Business Development partnership team to operationalize bike share objectives for the deployment of operational processes, ensuring alignment with BST's growth, brand, and customer experience objectives. 

RESPONSIBILITIES

Community and Partner Relationships

• Activate BST’s member base to drive advocacy, referrals and repeat usage.
• Develop and execute community engagement plans aligned with the “Ride More, Connect More” vision.
• Build and manage relationships with community groups, institutions, and local ecosystems (eg BIAs, PSE campuses, advocacy groups).
• Design and deliver campaigns that covert awareness into active ridership and membership growth.

Partnership Collaboration

• Collaborate with the Manager, Partnerships to drive executional operational compliance for bike share deliverables.
• Deliver joint campaigns, promotions and activation plans that drive measurable outcomes.

• Identify new partnership opportunities aligned to BST’s growth strategy.

Marketing Collaboration

• Collaborate with internal marketing teams to execute targeted campaigns (digital, on-the-ground, and experiential).
• Support member acquisition, retention and upgrade pathways.
• Leverage insights and data to refine engagement strategies and improve ROI.

Performance and Insights and other duties

• Track and report on key metrics (ridership, member growth, engagement, partner ROI).
• Use customer and usage data to identify opportunities for growth and improved experience. 
• Contribute to strategic planning and continuous improvement initiatives. 
• Perform other duties as required. 

QUALIFICATIONS AND SKILLS

• A university degree or 3-year college diploma in business management, operations management, or a related subject area or equivalent combination of education and experience.
• Five (5) years’ experience in partnership management, community engagement or marketing.
• Strong understanding of stakeholder engagement, vendor/partner management.
• Focused on winning with the customer: strive to exceed expectations with a strong customer service focus and commitment to TPA Core Values.
• Strong analytical, mathematical and statistical skills to interpret data, identify trends, and develop recommendations that incorporate solid understanding of how to connect outcomes to identified strategic objectives.
• Drive for results: Focused on the end results and has a sense of urgency in getting this done.
• Demonstrated project management, conflict resolution and negotiation skills.  Sound judgement and decision-making skills.
• Excellent time management and prioritization skills, sound initiative, critical thinking skills and ability to work with minimum supervision.
• Strong problem analysis and solving skills, ability to gather and analyze information skillfully, identify and resolve problems independently and in a timely manner.
• The ability to critically analysis and simplify problems, leverage creativity, use sound and logical judgement.
• Self-driven with attention to detail and ability to consistently generate a high-quality work product while handling competing priorities is critical.
• Excellent relationship building and collaboration skills to develop and nourish customer and vendor partnerships, while working in a cross functional environment.
• Excellent presentation and verbal communication, demonstrated written communication skills to draft clear and concise correspondence and formal reports.
• Influence Leadership: manage change by leveraging network of cross-functional colleagues.
• Develop and motivate others.
• Able to adapt quickly to change, is proactively flexible in a complex and changing work environment.
• Demonstrated proficiency with MS Office
• Internal candidates: Employees must have at least one (1) year of continuous service in their current role to be eligible for application. 

 

About the Toronto Parking Authority

Toronto Parking Authority (TPA) is the largest municipal parking operator in North America, third largest bike share operator and largest operator of municipally owned EV charging in Canada. At the Toronto Parking Authority, we aspire to create a seamless customer experience that delivers on choice, ease, and speed through the City. We are proud to be a major strategic asset for the City in supporting Toronto’s Mobility goals. Our advancements, such as enhancements to the Green P app, the expansion of Bike Share Toronto and establishment of a new systems operating centre reflect our commitment to innovation and service excellence.